Every artist, if they go on tour, should have a poster. This instantly makes it easier for the fans to access information about the tour, including venues, artist information and dates. Below are a few examples that we found:
Each artist's poster is different. We researched and found that each poster has an image of the artist in common. This is a type of advertising, to ensure that the audience members have a clear understanding of who the artist is and what tour it is for. Each poster has its own individuality, usually representing the album and music that they will be performing. Colours are also vital, as Justin Bieber now a days, usually sticks to blacks and whites, so it creates a synergy for the audience, instantly making them recognise the artist. Font is also key, making it clear and visible.
Camera-
There is a lot of camera work used in this video which highlights a few factors that we would like to use in our video. For example the camera angles throughout the video change and allows the audience to see all the prospectuses of what is going on, making sure they don't miss out on anything. There are a lot of close ups which show the true emotions on the actors faces, we need this in our video to show the audience that the girl being abused in the video is in true heart breaking pain. As well as that we feel that the slow zooms in and out are very effective and give a more real effect as it slowly shows the audience what is around them and how it is disappearing.
Mise en scene-
The costumes in the video are all very similar, grey. This shows that everyone is the same and there are no outsiders. Also the costumes represent the theme of the song as it is quite a sad depressing song they use a dull colour so that no emotions through costumes are highlighted.
The lighting in the video is often brighter when there are happy moments but darker when they are sad, we would want to use this in our video as well to help the audience know that the boyfriend is bad and how he has a 'devil side'.
Editing-
The cuts within this video is constantly going between the narrative and the singer which moves the tension away from the sad parts, this is a good idea as we want our song to be sad and have a message but however we do not want our audience to be sad the whole time watching it. So constantly cutting between the two keeps the emotions neutral.
Sound-
The genre of our song is 'indie pop' and we feel like this song is a good example of that as the motion of the song is like ours with the constant up and down of pitches. We picked a song like this as we did not want our song to be the same pitch the whole way through as we thought it may get boring and the audience would suddenly become uninterested. Due to this we picked one with a high pitched parts which would really draw the attention of the audience.
As a group, we felt that the artist most similar to ours would be Lana Del Rey. As a group, we decided that our music genre fitted 'Indie pop' best, making Lana Del Rey a great role model for who we aspire our artist to be like. In order to gain a better understanding as a group, we decided to look into Lana's digipak and website.
Here are some images of Lana Del Ray's website. You can clearly see the tab bar at the top with links that say:
-News
-Live
-Music
-Gallery
-Videos
-Merch store
-Music store
-Newsletter
This gave our group a clear indication of the things we need to include on our website. We also need to decide on a theme as a group, so that it can be linked to synergy and can occur throughout our digipak, website, social media and music video itself. We feel that this is a vital step in the production and planning as we want to highlight our artist as much as possible, by making her stand out and easily remembered.
The video above 'Love the way you lie' By Eminem and Rhianna is not a similar genre however it has some great narrative ideas which we are able to adapt on. For example we wanted to have the narrative about this young girl who is in an abusive relationship and we felt this video particularly outlined some great ideas, not showing too much of the abusive side and more of the upset traumatic side the has effected the girl. Due to the video being too explicit i have attached the link as the video will not show on this website. However we do not want to make it too explicit so that a younger audience is unable to watch it. The abusive relationship co insides with the name of the song 'Devil side' outlining that his abusive ways is the devil side that the singer sings about.
Due to our genre being 'Indie pop' i have chosen Birdy's song as i feel it is one of the most similar songs to our one, Devil Side. Both songs have a similar pace and a lower calm tone. This video also focuses on a lot of close up head shots of the singer which is what we would like to do also, we also like the idea of close up of the eyes, allowing you to see the emotions of the singer, this is important in ours as we want to show that the singer is singing about the narrative as if it was about her.
In the video below there are a lot of dark scenes which allows the camera to focus more on the singer and as we are having a very strong narrative so we do not want too much going on in the background of the singer as it could cause confusion. However having the singer against a black background the whole time like this one can get a bit boring which is why we want to make sure we can draw the audience in by having an interesting and satisfying narrative.
Here are rough notes on our ideas for a music video, we decided to allocate people roles early in order to cause less confusion later on and hopefully get things done quicker and easier.
website - 10 marks
digipack - 10 marks
music video - 40 marks
Snergy can be created in the cross media promotional package through:
Costume
Props
Appearance
Location
Colour
Synergy is very common to use in music videos as it allows them to be able to promote other things such as their CD tracks and their websites. Some music videos like to also release a teaser video to get the public excited and ready for their video. For example -
Labrinth's album- Electronic Earth.
The cover of this album already highlights and defines the title, the picture of the city behind labyrinth is all lit up and edited to look 'electronical' and the earth part is defined from the two different locations shown on this cover. One in his glasses reflection and the other in the background. His face being in the middle highlights how the earth surrounds him.
Even at his concert he decides to have the effects of flashing and vibrant lights in the background as well as dressing smartly in similar vibrant colours. Still therefor highlighting the 'Electronical' part of he name.
Furthermore -
On the back of his album he has the city lit up in the background , however it is dulled down a lot compared to the front of the album. I think this is so he can highlight the songs in this album. Still keeping the electronic earth effect as well as clearly showing the name of his songs.
And lastly one of his music videos -
From doing this I was able to refresh my memory of editing and all the different things I am capable of creating through this. I was able to experiment with different things such as having the same person I one exact shot. As seen in the video above I was able to edit three videos of Chloe into one single shot. As well as this I also practiced reverse and focus shots which will become very useful when it comes to the editing and making of my music video later on in the year. Trying to sync the music to what the person in the video was saying was quite difficult but with a little practice and patients I was able to succeed in this.
Actress smiled at camera and came out of character, this ruined the effect of a sad girl.
However it was a good storyline and the singer fit the part extremely well, it look as if it was his real voice the whole time.
Some shots are not controlled (out of focus).
Clear narrative with shooting material appropriate to the viewer.
A lot of the shots included the 'artists' back, meaning lip syncing was missed and it looked like the 'artist' has their back to the camera/audience.
Not a variety of shots - could have been more tracking/panning shots.
The artist could have been more enthusiast during his performance - a lot of it was just him standing still playing his guitar.
The images/shots were appropriate for the viewer.
Not too many effects used, however this matched the pace of the song.
East of Eden-
35, Level 4
Amazing editing skills.
Horses/unicorns added an interesting effect and made me more intrigued.
Great reverse shots.
The singer in the pool was random and I felt it was unneeded as I did not see the point of her being in there and what it represented.
Bad Romance-
21, Level 3
Should not have chosen a well known song that already has a music video as you will never be able to be as soon and raise up to the expectations presented.
The singer did not fit the part.
Looked unnatural.
Cringy.
However the editing techniques were quite interesting but good.
Guitar was not appropriate for the song. This means some of the visuals were not matching of the lyrics.
Lip syncing was not always adequate for such a powerful song.
Props and costumes were clever, matching the genre and the artists usual image.
I liked how the shots weren't repeated a lot, meaning you were always wondering what was going to be the next scene.
Effects with the cloning were clever.
Camera shots were not always controlled.
Was creative.
Dull boy-
32, Level 4
Synergy with the colour purple.
Good use of editing to add in purple to the lights and backgrounds.
Great cuts and nice reverse shots.
Good storyline, drew the audience in.
Not always controlled use of the camera, for example at the beginning there was a out of focus/jumpy tracking shot.
Editing with the pink/purple was clever.
Images were appropriate for the genre.
Variety of shots.
Donnelly&Vans de Zande -
39/40
Content/visuals appropriate for the genre.
Controlled use of camera.
Cloning edit for clever.
The transitions between the shots were clever.
Close attention to mise en scene.
The transition between people around the dinner table to mannequins was clever.
I Kissed a Boy -
35/40
Visuals were appropriate for the lyrics.
A large variety of shots used.
Controlled use of camera.
Editing was clever with over laying shots and with the ghostly effects.
I liked how every so often it was flicker to colour imaginary.
Could have been more locations used as was quite predictable.
Visual pace matched the music's pace.
Mise en scene could have been more adventurous.
I liked how it was edited in black and white as it matches the vibe of the music.
I consume music through headphones from my spotify on my Iphone, apart from when I am alone in my room as I just listen to it out loud without earphones. I consume music on a daily basis - mostly to cheer myself up and distract myself from the stressful school work. Apart from listening to music at home in my bedroom, I also listen to it whilst in the car through a radio, at work and at parties. I find my music choice is always to upbeat my mood and not to bring my mood down. However I occasionally like to listen to slower paced music if I have no energy or are feeling calm. Music sometimes also plays in the background when I'm home alone so the house isn't in silence. It also able's me to express myself through what I listen to, a person's music taste often gives someone an insight into who they are and what they like.
