Synergy

Cross media promotional package - 60 marks

website - 10 marks
digipack - 10 marks
music video - 40 marks

Snergy can be created in the cross media promotional package through:

Costume
Props
Appearance
Location
Colour


Synergy is very common to use in music videos as it allows them to be able to promote other things such as their CD tracks and their websites. Some music videos like to also release a teaser video to get the public excited and ready for their video. For example -

Labrinth's album- Electronic Earth.

The cover of this album already highlights and defines the title, the picture of the city behind labyrinth is all lit up and edited to look 'electronical' and the earth part is defined from the two different locations shown on this cover. One in his glasses reflection and the other in the background. His face being in the middle highlights how the earth surrounds him.

Even at his concert he decides to have the effects of flashing and vibrant lights in the background as well as dressing smartly in similar vibrant colours. Still therefor highlighting the 'Electronical' part of he name.

Furthermore -

On the back of his album he has the city lit up in the background , however it is dulled down a lot compared to the front of the album. I think this is so he can highlight the songs in this album. Still keeping the electronic earth effect as well as clearly showing the name of his songs.
And lastly one of his music videos -