Artist digipak and website

As a group, we felt that the artist most similar to ours would be Lana Del Rey. As a group, we decided that our music genre fitted 'Indie pop' best, making Lana Del Rey a great role model for who we aspire our artist to be like. In order to gain a better understanding as a group, we decided to look into Lana's digipak and website.

Here are some images of Lana Del Ray's website. You can clearly see the tab bar at the top with links that say:


-News
-Live
-Music
-Gallery
-Videos
-Merch store
-Music store
-Newsletter


This gave our group a clear indication of the things we need to include on our website. We also need to decide on a theme as a group, so that it can be linked to synergy and can occur throughout our digipak, website, social media and music video itself. We feel that this is a vital step in the production and planning as we want to highlight our artist as much as possible, by making her stand out and easily remembered.