Wednesday 14 December 2016

Vogue Magazine

We have designed these posters based on previous artists posters so that we can make sure they are just like the accurate real ones. The vogue magazine covers are very popular with famous artists so we felt putting Luella onto one would help promote her and tell everyone more about her.
 

This poster highlights a local performance that will be taking place soon. This helps people nearby to know about her and hopefully want to attend.

Final Website Link

http://meganlucythomas36.wixsite.com/mysite

Friday 9 December 2016

Track list research

Powered by emaze

Posters

I have decided to create more than one poster for Luella as I felt like just one could not show the public how she is and what kind of artist she presents. The poster below connects to the website background and is very eye catching. This shows a more serious side to Luella. The other posters have synergy in them as I have either added a red toned background onto it or the red is already in the picture. Helping with our theme and outlining our synergy even more.
 




Production Diary

Monday 19th September
In today's lesson, we all decided to be productive and share our ideas for the music video. In doing this, we presented 2 songs that we had each found and then played them to the class. We then all sat in a circle, closed our eyes and listened to each song. Once each song had played, we then jotted down the ideas that we had in our head, and the rating we would give that song out of 10. In total, we listened to 8 songs and as a group, discussed our ideas. This allowed us to bounce our ideas off between each other, developing and creating ideas. We then created an emaze on the 6 that we liked the most and then we will then display this presentation to the class, in order to get a wider opinion from a larger audience. However, we also discussed as a group, what our favourite and top 2 songs were, and developed our idea's on those further. We felt that this would give us a head start into the future tasks that we knew we would need to complete. In all, the lesson was very successful, and as a group, we felt we achieved a lot within the hour.

Wednesday 21st September

In todays lesson we re-looked at our discussed songs. In order to make this clear, we created a power point, putting our idea's together and making a good analysis of each song, including bad points and good. As a group, we then put all of our ideas together, in order to make one big structured idea. The second half of the lesson, we watched another groups presentation. We then all gave their group feedback. This was an important part of the planning because it allows each group to gain a clear view and understanding of others opinions, not just our own. A lot of the feedback given, was giving them tips and advice for what they could add, and what we felt would have fitted and what we felt wouldn't have fitted. This allowed them to use our feedback and ideas, and improve theirs. We also all voted on what song we most preferred. However, as a group, you didn't have to listen to this advice and feedback, it was just helpful advice that you could choose to take on board or ignore. In the following lessons, we will present our ideas and hopefully gain a good understanding of others opinions also.

Friday 23rd September

In todays lesson, as a group, we got the chance to present to our presentation and ideas to the class. We created an emaze, where we were able to display our idea's, as well as showing the class our 4 song choices. After showing them each song, we then asked for everybody's feedback. We then made notes of these feedbacks, so that we were able to gain as much information and record everything they said in a thorough way, so that we hadn't missed anything out. This allowed us to gain ideas from other peoples points of views, rather than just our own. Our feedback was really helpful, as they commented on not only visual ideas that they could see, but also their opinion on the song choices. We found out that they really liked the Jess Glynne song and the foxes one, which is our favourite also. Therefore, this reassured us that we were on the right track, whilst developing our ideas further.

Tuesday 26th September.

In todays lesson, we watched another presentation and gave feedback on their song choices. Whilst listening to everyone's ideas, it gave our group some idea's of our own, being that we could include reverse shots, go pro shots and even time lapse shots. After giving feedback, we then went onto the lip syncing task. For this task we had to explore our groups ability at lip syncing, by playing the song we have chosen, and then filming us singing the song. This will give us a visual idea on who suits the song better and has the most confidence in doing it. We then began to edit the lip syncing onto premiere, whilst aligning the video up to the music. We then spent the rest of the lesson, updating our blog labels and exporting the video. All in all, it was a very successful lesson.

Friday 29th September

In today's lesson we decided to use our time usefully by discussing artist names. We came up with one that we are quite fond of, which is Ivy Blue. We felt that this name represented our 'Indie pop' genre. We then decided to get some planning work done, by researching similar artists' websites and digipaks to use for our future digipaks and websites. We wanted to gain a rough idea of the things needed to be included and felt that after this task, it was successful. We then as a group, researched music video inspirations and came across 3 that we really liked. One being a rihanna song, one being birdy and the other being Sylvan Esso. This also gave us a good insight into future ideas.

Monday 2nd October

In today's lesson, we watched the final presentation of the class. We gave feedback and all shared our ideas, in order to not only give our input and advice, but also to help one another out. After spending around 20 minutes doing this task, as a group, we then began to make a start on the shot list, music video timeline, lyric annotations and risk assessment. All of these tasks allow us to be organised as a group, preparing everything for when we begin filming. We feel that as a group, these steps are vital in the planning part of our music video. We then also discussed synergy for the artist, and came up with the name 'Lila Lux'.

Wednesday 4th October

Today's lesson was a little bit stressful. We found out that Tez, one of our group members, decided to drop the subject Media, leaving just me and Megan in the group on our own. However, we just kept our heads held high and got on with what needed to be done. In order to stay organised, we ensure that we forever refer and look back to our lap charts. These help us to establish the work needed for the music video, including coursework and music video planning. Looking through, we realised that there was a lot to be done, so we equally shared the jobs between the two of us. I began with doing the lyric timings, which would also help with the story board. After doing the lyric timings, I then began doing the story board, and after that was completed, doing the shot list. Megan began the risk assessment, as it is vital to establish the risks and how we can overcome them during filming. Overall, especially with just the two of us, we felt the lesson was very successful and were pleased with the amount of work we achieved.

Friday 6th October

In today's lesson, Me and Megan had a free together and then our media lesson straight after. Within this 2 hour time period, we decided to get on with some more planning. We discussed that we needed to complete, props, location, costume, steal-o-matic and storyboard. Even though, we felt it was a lot to do, we felt it was best to try and get as much finished as possible. By the end of the lesson, we managed to complete everything we needed to, which we were extremely happy with. We managed to complete the storyboard, most of the steal-o-matic, locations, props and costume. We felt that the overall lesson and hours spent doing work, was extremely successful.

Monday 9th October

In today's lesson, Me and Megan decided to go and have a look at our location for the lip syncing. Our location is by the pond, so we wanted to make sure that it was safe and suitable for filming. Therefore, we ensured that we took pictures of the location, so that we had evidence and could visually plan where we plan to film. We then took a variety of shots for the artist, and performed a mini photo shoot. We then arrived back at the computer and began editing the photos. We felt that the overall photos were successful, and we created the 'professional' look that we were hoping for. Megan also completed and finished the steal-o-matic and I began to create the website, using the photos from the lesson. We want and hope to make the website look as professional as possible.

Thursday 12th October

In today's lesson, we decided to use our time productively by working on the website and digipak. We decided to add in animations for our website, giving it more of a professional feel. We also discussed as a group when we were able to film in particular locations, as well as timings and when we can fit it all in. We also played around with font choices and how we can fit it in with our chosen pictures for our single.

Thursday 14th October

In today's lesson we wanted to focus on the coursework, ensuring that we were all up to date with the work needed to be completed. Both me and Megan, sat down and we both assigned each other the tasks that had not been completed yet. This way, we felt that we were successfully completing everything. We also wanted to complete a shooting schedule in order to ensure that we stayed on top of everything and do not fall behind on the filming.

Tuesday 19th October

For the past few days, we have been filming our lip syncing videos. In order to make the music video seem as professional as possible, relating to the synergy, we decided to order red rose petals and put them around my head, during a lip syncing section. We decided to go to the field area and we began to film our lip syncing sections. We did 4 different shots, 1 close up, 1 mid shot, 1 laying down shot and 1 laying down shot with petals.

Friday 22nd October

Today, we decided to put all of our filming shots together, seeing what they looked like on screen. We were overly pleased with the shots that we got and agreed that it was a successful filming session. We then added and cut the shots to where it matched on the story board. We then decided to make improvements to the website, making it suit Luella the artist. We did this by adding pictures of Luella as the background, so that Luella is constantly being advertised and recognised by the 'fans'.

Tuesday 26th October

Today, we wanted to focus a lot on the coursework elements. We decided to research other websites, so that we got a clear idea of what was appropriate for the website. We looked and thought of similar artists to Luella, and decided that Ellie Goulding and Jessie J were perfect examples. Therefore, we then took screenshots of their website and discussed what they had that was similar and what they both had that we liked. We thought the colour schemes were clever with how they matched, so we decided to apply that to our website. We then analysed both websites and discussed what things we like and what things we dislike. This  helped us establish the things we needed to add to the website and was overall successful.

Thursday 28th October

We felt that it was important to track our website transformations and stages. So we took pictures of our original website ideas, which we drew on a piece of paper. We then took screenshots of what  our website draft 1 looked like, and then how we adapted it from there. This was crucial in the website making stages, as it allowed us to see what we changed and the process where by we did it. The rest of the lesson, we then discussed costumes, locations, props further.

Monday 1st November

In todays session, we decided to focus on the social media accounts. The social media accounts that we created were twitter and Instagram. In order to make these social media accounts seem and look as professional as possible, we felt it important to take constant pictures of our process' and keeping the 'fans' updated. We wanted to upload professional looking photographs onto Instagram, making it look as realistic as possible. We then wanted to keep the twitter feed going, so felt it was important to ensure that we were tweeting regular, professional and realistic tweets.

Thursday 4th November

In todays lesson, we wanted to focus on the merchandise making. We used a site called 'create your own merchandise'. This site was really useful, as it allowed us to personalise our merchandise, from a list of clothing and accessories. This made it a lot easier to create, rather than starting completely from scratch. We decided to make merchandise such as,  tops, clothing, bags, phone cases etc. We wanted to keep our designs as simple as possible, in order for it to appeal to a wider audience and keeping it simple, we thought, was more fashionable.

Monday 8th November

In today's lesson, we decided to get some filming done. We wanted to film the bit where I was upset in the bath, with make up down her face. This was successful, because we managed to smudge mascara under my eyes, allowing for her to look realistically upset. We then recorded me going under the water. Overall, we really liked the look of these shots, however, felt that the lighting could have been a bit better, which we hope to improve in the future. But we managed to get it back on the computer, playing around with effects, and discussed that the shot looks really good in reverse, and slow motion as she enters the water.

Wednesday 10th November

We then decided that we didn't like the layout of the website, so we decided to research further into artists website, so that our website looks as professional as possible. We researched artists such as Ellie Goulding, Jessie J and Lana Del Rey, this really helped us to look at their features and elements of there website, for example, a pop up asking to subscribe, and a shop. This took the whole lesson, and we plan to create the website the following day.

Friday 12th November

Today we created the website. We wanted to make sure that the website was easily edited this time, as the last feature we chose, we found it hard to navigate around editing the website. We also plan to do a photo shoot on Monday, so that we can add images for the website. Also, we wanted to make sure that the colour scheme fitted and represented the artist well, highlighting the synergy. We plan to carry on editing and creating the website over the weekend.

Monday 15th November

In todays lesson, in order to carry on making our website look as professional as possible, we wanted to perform a photo shoot for Luella, in order to add this photos in to our website. We plan to do a photo-shoot, focusing on head shots and above the photo, so that it matches with the music video performance shots. We plan to shoot images of Megan with the roses, so that it fits in with the synergy of the music video. We then came back and uploaded these images on to the computer, and then uploaded them on the website.

Thursday 18th November

After a discussion with Megan, we decided that we no longer felt that the images and video shots of Luella's performance matched with what our video represents. Although we liked the shot qualities, we felt that the performance in front of the tree seemed irrelevant, so we sat down with our teacher and discussed performance ideas for what we could do instead.

Monday 22nd November

After a long discussion and thought process, we discussed performance ideas and found inspiration from other music videos. We found that we really liked the idea of a performance with a black background and lights hanging down, with a microphone and stand. We think that this will look effective if I pull off the performance. We then decided to plan and organise what exactly we were going to do, we then ordered some lights to dangle down.

Wednesday 24th November

In our next lesson, we decided to research into our artists trademark and logo. We wanted to research other artists logo's and see how they represented their artists brand and image. We then played round with a few of our ideas, and decided on a logo and theme together, creating a variety of options, then asking our peers to vote for the best.

Friday 26th November

On Fridays lesson, we decided to create the other song list and choices for our album 'Washed out red'. We picked titles that we thought represented our artists theme the most, relating to songs to do with love and red and darkness. We felt this would appeal to our audience, so that we don't stray and go off track too much. Like the lesson before, we then asked our peers for there personal favourites and then came to the conclusion on the ones with the most votes and the ones that we liked best also.

Tuesday 30th November

After finding out our favourite song tracks, we decided to make a start on our digipak, getting ideas and images together to see what we thought best fit. We both decided to do a layout of what we thought looked and fit our digipak best. We both then picked the parts we liked the most, and then planned a photo-shoot of the images we wanted to include.

Thursday 2nd December

Within the past two days, we decided to plan all costumes and props for the photo shoots and images. For example, we wanted to recreate the ideas from our actual music video performance shots, so we decided to dress myself in the same Luella performance clothes, whilst using the microphone and lighting from the music video, to help create a look that recreates the image and appearance for our synergy.

Monday 6th December

For todays lesson, we decided to put all of our work together and analyse what we can do to improve them. We wanted to ensure that all of our work was to a high standard and that we had checked off everything on our 'To do list'.

Wednesday 8th December

After finishing our first draft for our music video ( editing ) and showing our peers, we gained a variety of feedback and decided to list all of the things to improve and make the changes where we believed needed them, in order to improve it and make the video better and to a professional standard. We then focused on editing, deciding that there were sections that we didn't. So we quickly decided to plan more filming for the same day. We realised that a feature that we wanted to include was more of a relevance for the roses, highlighting the synergy. So we went to the shops and bought some roses, and decided to do a variety of new shots using the roses, including tracking, low angle, close ups and long shots. We felt that this fitted with our music video more, bringing it together more. I then went back and deleted the shots that we weren't happy with and added the ones we did like in. This made us feel more confident and excited about our music video, adding more narrative.

Friday 10th December

After finally feeling happy and confident with our music video, we decided to now focus on the website and digipak. Therefore,  Megan worked on the website, making it look more professional, adding different techniques like a main visual page that then links to the main website, a long with images and key themes of the synergy. I then worked on the digipak, changing certain images that we felt didn't fit or make sense with our theme. We then focused on this over the weekend, with the goals to complete and improve.

Tuesday 14th December

After now feeling more confident with the video, digipak and website, we then decided to continue with our blog work, asking for opinions and gaining an understanding of how to get our work to the highest level possible. We then uploaded everything onto blogger and continued to make changes.

Thursday 8 December 2016

Recieved feedback


General negative comments:

- Not enough roses
- Too much lip syncing
- Colour correcting needed
- Delete Rory smiling
- Slower eye closing at the end
- Cut lyrics to images
- Lip syncing out of time in places
- Footage quality
- Order of Rory drinking in the pub
- Avoid repeated clips

General positive comments:

- Good lip syncing and narrative
- Good locations and back grounds
- Good shots and framing
- Refreshing to see a story
- Love the montage in the middle
- Good slow motion - adds effect
- Good variation
- Highlights dramatic effect

Monday 5 December 2016

Digipak feedback for Luella

Here are some of the feedback we received-

Harry - Good theme of red throughout. Words are a bit hard to read on the bottom left and song list. Think name could be put on front cover. Nice use of red smoke on CD. Good clean photos used. Think white backgrounds should be changed to black, as this will match the whole digi pack more.

Lollie - I really like the front cover, all of the photos are really pretty so it is appealing for people to look at. I don’t think the font of the song list really works and the rose in the corner is a bit random. I like the red smoke/water colour I think it changes it up a bit. I like the colour scheme but the reds need to be changed so that they are all the same colours.


Kelsey - First of all, I think all the pictures are really successful and are extremely beautiful, showing innocence but also quite an edgy vibe.
I like the theme of red because you are obviously in your music video following the love story of a couple – and red matches the theme of hearts and love. Additionally, the red also relates to the danger, the danger of how the girl in the music video has her heart broken. I think it looks really successful how the artist is wearing black in all the pictures, so it isn’t distracting. However, im struggling to read the fourth picture with the red writing due to the font and the colour. You could maybe try changing the font of white and an easy to read font. You could also put the font bigger so it is easier to read due to the curly nature of the writing.
-Id mark this digipak a 8 marks (level 3)

Charlotte - I like the red and black theme as this synergises with your music video and also your website. I also like how you have used the roses in your digipack, website and music video. I think the CD picture and the picture of the red smoke are a bit too similar to be next to each other and should maybe be separated with another photo or something or edit one slightly to differentiate it more. I like how you have written the song titles as I think the white writing stands out from the red and black in the picture. The writing on the photo with the pond doesn’t stand out and is hard to read, in terms of the font and the colour, the font should be the same as the song titles is simpler and looks better. There needs to be something behind the CD cover because in all the other photos they are dark and then you have two photos on the top right that are very light and it’s quite random.

After going through all the feedback I have highlighted the main issues with our digipak, through doing this I now know what needs to be added, changed or re-done. The most common issue was the writing and how they all seem to struggle when it comes the reading it. The problem is both the colour and the font, I will take on the suggestions with changing some to black and seeing if the outcome is better. All of the red colours need to be changed so that they are all of the same shade and so it is not so 'random'.

Friday 2 December 2016

DIGI REVIEW



MYA - Love the synergy, really works with the look they are trying to get across. Gives a really quirky and original look to Mya. Definitely prefer the first digipak as Lollie looks so good a professional. Second digipak is less eye-catching.  LEVEL 3

STELLATO STAR – Really like the theme throughout the digipak as it matches the video exactly. Also really highlights the fun, party side to Stellato which is great to draw the audience in. Fab editing skills! The CD hole is too big, only criticism!!!! LEVEL 3

TORI – Think Alicia looks sooooo good and all the pictures are amazing however I think it should not be black and white because it dulls the images down and they have too much potential and would look so much better in colour. LEVEL 3

SEMPA – Like the pictures but think the colours don’t go with the rap style of the video. It creates a nice happy look but the video is completely different and more serious. Although love the different edits on the pictures! LEVEL 3

HEIDI – Love the style of your digipak I think it really suits your artist and gives a cute and fun look for her. The colours are really nice and vibrant. Although can barely read the writing on the left picture. LEVEL 3

ANNIKA – Quite a basic look, think it could look better if you did all six boxes so that we could see more pictures of Annika. Good synergy. LEVEL 2

AVA – Really like how original your digipak is, makes it really eye-catching and pretty, good synergy and editing of pictures. Only bad thing is that there is only on the actual CD. PREFER THE RED ONE. LEVEL 3

AVENUE – Really like the 3 pictures of the guys in top however it makes it confusing with all the writing over their faces. Other than that I think it is really great as it highlights their synergy and how the guys are really like. LEVEL 3

IURIS – Love the funky style to your digipak, makes it really interesting to look at. I think the pictures should possibly need to be bigger as it makes them harder to really see them. LOVE the CD. LEVEL 3

IVORY – Really like all the pictures and the way you have styled your digipak, looks professional! However I think the images could reflect her as more scary like how she is in her music video. Other than that it looks amazing. LEVEL 3

Website

Today we fully published our website with wix.com. We have published this as our first draft and as a result we will receive feedback from peers and this will aid us in making improvements. This is because our website is key to drawing in people internationally and help our fans get to know Luella better. The link to our website first draft is here: http://meganlucythomas36.wixsite.com/luellaofficialx

Friday 25 November 2016

Tour Poster

To help promote our Artist Luella even more we have designed a tour poster with all the upcoming dates that Luella will be performing. We have based the poster on our synergy (red roses) so that the audience will know what to expect when watching Luella.

Artist tour poster research

Every artist, if they go on tour, should have a poster. This instantly makes it easier for the fans to access information about the tour, including venues, artist information and dates. Below are a few examples that we found:







 
 
Each artist's poster is different. We researched and found that each poster has an image of the artist in  common. This is a type of advertising, to ensure that the audience members have a clear understanding of who the artist is and what tour it is for. Each poster has its own individuality, usually representing the album and music that they will be performing. Colours are also vital, as Justin Bieber now a days, usually sticks to blacks and whites, so it creates a synergy for the audience, instantly making them recognise the artist. Font is also key, making it clear and visible.

Wednesday 16 November 2016

Performance Inspiration



We decided that it would be best to have a shoot with a black background and hanging lights, which we thought would seem simple but effective. This idea would mean that it would represent the theme of the song, being sadness, but the lights would represent a slight glimmer of hope. We also researched a variety of images and lights, of what we thought would be more appropriate and these were the images that we were most inspired by:














Current website and development

Website address:

http://meganlucythomas36.wixsite.com/luellaofficialx




The website home page has developed into this. We much preferred this background, as we felt it represented the artist well, and the pictures looked professional and eye catching. We also felt it was best to stick to our synergy colour, therefore decided to incorporate a burgundy colour theme throughout. On the main page, we thought it was a good idea to have the album cover, as well as a website introduction. The tour dates also play a bold part, as we want the audience to pay and book tickets for Luella's tours. We also thought that it would look professional to include images of the magazine front cover and inside issue, as it is something we researched and found would be on the home page.





Here is an image of our 'media' page. We decided to have this as the background, as we thought the picture stood out, as a pose to the previous idea of just a red rose. We felt that the colours really complimented each other and would catch the audiences attention well. We then decided to put more details about the album, and underneath 'VIDEOS' would be where our Devil Side music video would go. As you also scroll down the page, you can also see a video of the BBC interview and live lounge, as well as a quote from Luella herself.




Another page that we chose to develop was the 'Shop' page. The items that we chose for this page, are all items that we felt were relevant to Luella's image and character. We also wanted to ensure that the prices were reasonable, as Luella is essentially a 'New' and 'Upcoming'

Tuesday 15 November 2016

Props for Artists set

Above are some props we will be purchasing so that we can use it in our shots where the artists will be singing. The idea is that the singer will be in front of  a black screen where lights will hang down behind her to brighten up the scene and make it more unique. This allows more focus on the artist herself and creates a mood that goes with the song. We also want to have some on the floor as well just so that it lights the artist up more so that they are able to clearly see what she is wearing and what she looks like.

Tuesday 8 November 2016

Bedroom Shot for the narrative

The red colour from the curtains, carpet and bed sheets match our synergy for the artist. We wanted to also include it in the narrative as well as having red roses around the artist. This allows us to know that our synergy will be very obvious and the audience will automatically know.


Feedback from peers - Midpoint evaluation

After presenting our mid evaluation power point, we asked our peers to give us feedback, in order for us to improve. We received a lot of helpful information  that we will definitely use going forward. For example, a lot of people told us to change the font in our digipak in order to make it clearer. This is something that we aim to do going forward. We also got told that it was best to change our singing/performance location, in order to fit with our synergy more. Therefore, we plan to re-shoot our performance sections, in order to improve it further. Overall we received positive comments, but it was helpful to hear criticism also.





Tuesday 1 November 2016

Preparations for weather

When filming outside it was important for our filming to be in dry and sunny weather as our camera worked best in bright lighting so that every detail was easily captured and the quality was to its best. However during the sad and angry scenes we would not be bothered if it was raining or gloomy as it would go with the effect that we were trying to get across when the mans 'devil side' is coming out.
Although if the weather was dull at a time we are meant to film in a bright environment then we always have the other option of brining our own lights so that the illusion can still be there.



Preparation for filming

When filming in Bond Street Chelmsford we had to take into account the people in the background and how they may not want to be in our video. Instead of asking who wanted to be in it and who didn't we decided to film in quiet places so that this was not necessary. We also felt this would be better as we wanted our audience to have more concentration on the couple being happy and laughing.
 
We also had to make sure we got none of the shops names in the background as advertising without permission can be illegal and we would have had to make sure we asked them before hand and got their permission.
 
However we also went to film in Saracens Head Hotel Bar.
When filming here we went into the Bar and asked a local manager if we were able to film just outside, to our delight they said yes and so we were able to get a number of different shots within the area and inside.

Team photo!

Straight after filming -

Friday 21 October 2016

Feedback on editing so far

The feedback we received -
  • We needed to edit the colours of more of the clips in order to create the right mood and interpretation that we want to get across to the audience. In order to do this we will have to darken the videos more so that we are able to show that in this particular moment we want the audience to feel bad for the girl as something bad is about to happen. We will contrast this with the happier scenes making them more bright and vibrant in order to create a happier atmosphere.
  • They also said we needed to edit how well Megan is synced with the music and make it look more realistic. We are already aware of this and once we know exactly where we want the correct scenes we will then work on how well it is all synced together.
  • As we only have half our footage we need to start getting together more in order to finish on time, this will be fine as we having a shooting schedule and are aware of when we are doing all of this.

Wednesday 19 October 2016

Magazine Article



Here we decided to create and design Luella's magazine article, using inspiration from previous magazines, like Vogue and Hello, using similar interview questions, writing font and layout. We felt that designing this would be a good idea, because it helped to promote our artist further on the website.

Magazine Artcle Research

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Website early stages and development


This is a screenshot of what our website looked like to begin with, we had a rough idea of what we wanted the website to look like, but wasn't completely sure, so we decided to play around with backgrounds, effects, images and animations. We found that the colours were very important, as we wanted to match them with our synergy colour, being a dark red, which is featured throughout not only our music video, but our photoshoots and digipaks also. We decided to make changes to the background, by adding Luella's face, as it instantly grabbed the audience, so that they are aware of who the artist is. We also changed the font to match the album cover and digipak, so that it not only represented the artists style, but also that it was significant and not just random.

We also then added other images from the photo shoot, which we felt gave the website a more professional feel. As well as uploading the album cover for Luella, with social media links and song links, making it seem even more professional. We then wanted to focus on merchandise, making that seem as professional as possible also, by creating personalised accessories and clothing for 'Luella'. Our creativity for this, was that we wanted to keep it as simple as possible, in order to reach out to as wide of a target audience as possible, we also wanted to do a variety of objects, giving the 'fans' more of a variety and choice. We spent a lot of time and effort on the website, and wanted to make it look as professional as possible. We did a variety of website drafts in order to ensure we got the right one.

What went well and what went wrong...

During the designing processes for both our digipak and website, we overcame a variety of obstacles. From, not liking the design visually to technically it not working. When doing the digipak, we discussed the synergy colours that we wanted to use throughout the website, music video and digipak. We decided on the colour and then came up with some artistry, that could potentially be a recurring theme. We battled the idea of having roses or flowers, and then decided that roses in the music video would be a good idea. We then decided to use the reoccurring theme throughout, adding these dark red roses throughout.

Both of us agreed that we weren't technically amazing and skilled, so we decided to spend a lot of times practicing and learning how to become technically amazing.. or at least technically satisfactory. We practiced by opening and looking at a lot of websites and playing around with the tools. We then researched on YouTube how to edit on 'wix' , the site that we used for our websites. We found that this was extremely helpful, as it allowed us to understand how to move text, edit font, add transitions and animations, input images, input pages and change backgrounds and colours, as well a creating your own website theme. This allowed us to make our website as professional as possible.

Below is an image of us editing the website using the website 'wix' :

 
The site that we used to create the digipak was PowerPoint. This made it extremely easy for us to create the digipak, as it was a software that both of us were extremely familiar with.
 
 

Website screenshots