Synergy

Cross media promotional package - 60 marks

website - 10 marks
digipack - 10 marks
music video - 40 marks

Snergy can be created in the cross media promotional package through:

Costume
Props
Appearance
Location
Colour


Synergy is very common to use in music videos as it allows them to be able to promote other things such as their CD tracks and their websites. Some music videos like to also release a teaser video to get the public excited and ready for their video. For example -

Labrinth's album- Electronic Earth.

The cover of this album already highlights and defines the title, the picture of the city behind labyrinth is all lit up and edited to look 'electronical' and the earth part is defined from the two different locations shown on this cover. One in his glasses reflection and the other in the background. His face being in the middle highlights how the earth surrounds him.

Even at his concert he decides to have the effects of flashing and vibrant lights in the background as well as dressing smartly in similar vibrant colours. Still therefor highlighting the 'Electronical' part of he name.

Furthermore -

On the back of his album he has the city lit up in the background , however it is dulled down a lot compared to the front of the album. I think this is so he can highlight the songs in this album. Still keeping the electronic earth effect as well as clearly showing the name of his songs.
And lastly one of his music videos -

BANANA PHONE

From doing this I was able to refresh my memory of editing and all the different things I am capable of creating through this. I was able to experiment with different things such as having the same person I one exact shot. As seen in the video above I was able to edit three videos of Chloe into one single shot. As well as this I also practiced reverse and focus shots which will become very useful when it comes to the editing and making of my music video later on in the year. Trying to sync the music to what the person in the video was saying was quite difficult but with a little practice and patients I was able to succeed in this.

Marking previous music videos

Cold Hands -

• 25, Level 3
• The camera was too blurry.
• Actress smiled at camera and came out of character, this ruined the effect of a sad girl.
• However it was a good storyline and the singer fit the part extremely well, it look as if it was his real voice the whole time.
• Some shots are not controlled (out of focus).
• Clear narrative with shooting material appropriate to the viewer.
• A lot of the shots included the 'artists' back, meaning lip syncing was missed and it looked like the 'artist' has their back to the camera/audience.
• Not a variety of shots - could have been more tracking/panning shots.
• The artist could have been more enthusiast during his performance - a lot of it was just him standing still playing his guitar.
• The images/shots were appropriate for the viewer.
• Not too many effects used, however this matched the pace of the song.

East of Eden-

• 35, Level 4
• Amazing editing skills.
• Horses/unicorns added an interesting effect and made me more intrigued.
• Great reverse shots.
• The singer in the pool was random and I felt it was unneeded as I did not see the point of her being in there and what it represented.

Bad Romance-

• 21, Level 3
• Should not have chosen a well known song that already has a music video as you will never be able to be as soon and raise up to the expectations presented.
• The singer did not fit the part.
• Looked unnatural.
• Cringy.
• However the editing techniques were quite interesting but good.
• Guitar was not appropriate for the song. This means some of the visuals were not matching of the lyrics.
• Lip syncing was not always adequate for such a powerful song.
• Props and costumes were clever, matching the genre and the artists usual image.
• I liked how the shots weren't repeated a lot, meaning you were always wondering what was going to be the next scene.
• Effects with the cloning were clever.
• Camera shots were not always controlled.
• Was creative.

Dull boy-

• 32, Level 4
• Synergy with the colour purple.
• Good use of editing to add in purple to the lights and backgrounds.
• Great cuts and nice reverse shots.
• Good storyline, drew the audience in.
• Not always controlled use of the camera, for example at the beginning there was a out of focus/jumpy tracking shot.
• Editing with the pink/purple was clever.
• Images were appropriate for the genre.
• Variety of shots.

 

Donnelly&Vans de Zande -

• 39/40
• Content/visuals appropriate for the genre.
• Controlled use of camera.
• Cloning edit for clever.
• The transitions between the shots were clever.
• Close attention to mise en scene.
• The transition between people around the dinner table to mannequins was clever.

 I Kissed a Boy -

• 35/40
• Visuals were appropriate for the lyrics.
• A large variety of shots used.
• Controlled use of camera.
• Editing was clever with over laying shots and with the ghostly effects.
• I liked how every so often it was flicker to colour imaginary.
• Could have been more locations used as was quite predictable.
• Visual pace matched the music's pace.
• Mise en scene could have been more adventurous.
• I liked how it was edited in black and white as it matches the vibe of the music.

Audience

I consume music through headphones from my spotify on my Iphone, apart from when I am alone in my room as I just listen to it out loud without earphones. I consume music on a daily basis - mostly to cheer myself up and distract myself from the stressful school work. Apart from listening to music at home in my bedroom, I also listen to it whilst in the car through a radio, at work and at parties. I find my music choice is always to upbeat my mood and not to bring my mood down. However I occasionally like to listen to slower paced music if I have no energy or are feeling calm. Music sometimes also plays in the background when I'm home alone so the house isn't in silence. It also able's me to express myself through what I listen to, a person's music taste often gives someone an insight into who they are and what they like.

Summer Homework

After looking through all the other music videos I have come to the conclusion that this is my favourite video-


I really like this video as I feel the girl playing the singer really fits the part and plays it well. Its a very fun and entertaining video which makes you want to get up and dance! The editing with all the cuts is exceptional as even though they have so many they are still able to sync the music with her lips and of what I could see, there was no mistakes. The camera quality was also a big factor of it as it made the whole thing look so much better, the more detail you can see the better it looks.

I find this image above really sets the scene and immediately allows the audience to know who is the main star and who is higher than the others. Sitting the main singer in front of the other girls shows that all focus needs to be on her, especially as the other girls are blurred out.

Her bright blonde hair also helps with this as it makes her more out going and eye catching.

 

However in the picture below she is still the main focus even though she is at the back, it is showing that wherever she is and no matter what situation, all eyes are on her at all time. Although it still allows you to look at the attractive men as well as the pretty girl.

 

Prelim Task

MV prelim tasks from Katrina Brookes on Vimeo.

Our prelim starts at exactly 3 minutes 10 seconds.

Evaluation