Tuesday, 21 February 2017
Final Music Video
Wednesday, 15 February 2017
Tuesday, 14 February 2017
Friday, 20 January 2017
Evaluation Question 1
In What Ways Do Our Media Products Use, Develop and Challenge Forms Of Conventions?

Our Music Video
For our genre being ‘Pop’ we found that all these genres have
specific themes, synergy or a specific look. For example Jessie J has her hair
style as a black bob and that is what everyone then refers to her as. For our
artist we wanted a specific look but we decided to focus more on the synergy
and highlight the use of the red roses.
We decided to have our theme as the red roses as we felt they were very girly but also dangerous due to the colour red. Our artist is not a particularly girly girl but nor is she a tom boy. We wanted her to be like any other person so that she came across homely and more friendly to the audience.
LUELLA
We found that we were able to take most inspiration from artists such as the following as all of them are equally likeable and nice people.
Narrative
Thursday, 19 January 2017
Evaluation Question 2
How effective is the combination of your main product and ancillary texts?
Evaluation Question 3
After gathering our first draft feedback we realised what we needed to do / change in order to make it better. We need to enhance the quality of the images so that they look bolder and clearer, this will make the images look more professional. I will also change the writing so that all the fonts are the same and the colours all match, this links each image of the digipak with each other. The picture on the bottom left will need to be changed so that it links in with our synergy more as it has no relation to our theme of red roses. I will change this to a picture of bright red roses.
We found our final feedback really good as it allowed us to know the things we did really well and then the things we did not do so well. In the future we would make sure nothing of our digipak will be blank as that was one of the negative comments. We would also change the theme / synergy as we felt it was quite a struggle, so would be nice to have a variety of themes that we would have been able to put all into one. We also felt that if we had done a more 'Indie' pop artist than this would have allowed us to venture out more into making a far more quirky digipak.
Feedback on our first draft of Devil side-
We originally showed our first draft to our classmates back in November/December. This really helped us in what needed to be improved for our final one, these are a few feedback points we gathered-
- Narrative was really convincing and done well.
- Lip syncing was good.
- Roses link well with the synergy.
- Not enough of Luella singing - narrative takes up too much.
- Lighting does not fit the mood.
- Quality could be better.
Following the feedback we received, we changed a few things such as the lighting as we made it overall darker so that it would fit more with the songs mood. When doing this we were able to boost the quality of the footage also. We added more shots of Luella singing so that her and the narrative could be equal. As seen below.
This feedback was really helpful and allowed us to know how we had done. After reading the feedback and knowing how much they liked it and what exactly they liked, it was a great confidence booster and we now know we can do it again but better. The negative comments have only helped us in realizing what we can do to improve.
Video Feedback -
Evidence-
We gathered a group of people to watch our music video, they then gave creative feedback as shown on the sheets below. We printed out our surveys and handed them to everyone who watched it.
After gathering the feedback from the surveys we found out that mostly all of our audience enjoyed our music video and felt that it looked professional. They also all had similar feedback saying how they wish there could be more locations for the singer and the narrative. This feedback has really helped us in understanding what everyone thinks about our music video and what they think would need to be done in order to improve it.
Below is our feedback regarding our old and new website-
To conclude, we found our audience feedback really helpful as we were able to see our progress through all our work. Allowing us to not only acknowledge the bad things but also the good things and how we are able to now know what we can do in the future. We were able to also understand our audience more and what they really liked, this allows us to target them more making sure they enjoy our music video. The surveys helped us to really see what the audience thought and what they wanted to see more of, they also put their opinions of what were the best moments and what were the worst. We found it really nice to hear what their favourite moments were and we found it very useful to take the criticism on what they thought could be improved.
Wednesday, 18 January 2017
Evaluation Prep
We decided the best way to tackle the evaluation was to split the questions equally, as shown above.
We felt that this would give both of us the equal advantage of completing two questions, so that we could get those questions completed to the highest standard possible. However, we found that we also needed help from each other, when doing each question because we both had something to contribute to each question.
We felt that this would give both of us the equal advantage of completing two questions, so that we could get those questions completed to the highest standard possible. However, we found that we also needed help from each other, when doing each question because we both had something to contribute to each question.
Monday, 9 January 2017
Survey monkey
https://www.surveymonkey.co.uk/r/G6X8LBS Please
fill out our survey!!
Wednesday, 14 December 2016
Vogue Magazine
We have designed these posters based on previous artists posters so that we can make sure they are just like the accurate real ones. The vogue magazine covers are very popular with famous artists so we felt putting Luella onto one would help promote her and tell everyone more about her.

This poster highlights a local performance that will be taking place soon. This helps people nearby to know about her and hopefully want to attend.
Monday, 12 December 2016
Saturday, 10 December 2016
Friday, 9 December 2016
Posters
I have decided to create more than one poster for Luella as I felt like just one could not show the public how she is and what kind of artist she presents. The poster below connects to the website background and is very eye catching. This shows a more serious side to Luella. The other posters have synergy in them as I have either added a red toned background onto it or the red is already in the picture. Helping with our theme and outlining our synergy even more.
Production Diary
Monday 19th September
In today's lesson, we all decided to be productive and share our ideas for the music video. In doing this, we presented 2 songs that we had each found and then played them to the class. We then all sat in a circle, closed our eyes and listened to each song. Once each song had played, we then jotted down the ideas that we had in our head, and the rating we would give that song out of 10. In total, we listened to 8 songs and as a group, discussed our ideas. This allowed us to bounce our ideas off between each other, developing and creating ideas. We then created an emaze on the 6 that we liked the most and then we will then display this presentation to the class, in order to get a wider opinion from a larger audience. However, we also discussed as a group, what our favourite and top 2 songs were, and developed our idea's on those further. We felt that this would give us a head start into the future tasks that we knew we would need to complete. In all, the lesson was very successful, and as a group, we felt we achieved a lot within the hour.
Wednesday 21st September
In todays lesson we re-looked at our discussed songs. In order to make this clear, we created a power point, putting our idea's together and making a good analysis of each song, including bad points and good. As a group, we then put all of our ideas together, in order to make one big structured idea. The second half of the lesson, we watched another groups presentation. We then all gave their group feedback. This was an important part of the planning because it allows each group to gain a clear view and understanding of others opinions, not just our own. A lot of the feedback given, was giving them tips and advice for what they could add, and what we felt would have fitted and what we felt wouldn't have fitted. This allowed them to use our feedback and ideas, and improve theirs. We also all voted on what song we most preferred. However, as a group, you didn't have to listen to this advice and feedback, it was just helpful advice that you could choose to take on board or ignore. In the following lessons, we will present our ideas and hopefully gain a good understanding of others opinions also.
Friday 23rd September
In todays lesson, as a group, we got the chance to present to our presentation and ideas to the class. We created an emaze, where we were able to display our idea's, as well as showing the class our 4 song choices. After showing them each song, we then asked for everybody's feedback. We then made notes of these feedbacks, so that we were able to gain as much information and record everything they said in a thorough way, so that we hadn't missed anything out. This allowed us to gain ideas from other peoples points of views, rather than just our own. Our feedback was really helpful, as they commented on not only visual ideas that they could see, but also their opinion on the song choices. We found out that they really liked the Jess Glynne song and the foxes one, which is our favourite also. Therefore, this reassured us that we were on the right track, whilst developing our ideas further.
Tuesday 26th September.
In todays lesson, we watched another presentation and gave feedback on their song choices. Whilst listening to everyone's ideas, it gave our group some idea's of our own, being that we could include reverse shots, go pro shots and even time lapse shots. After giving feedback, we then went onto the lip syncing task. For this task we had to explore our groups ability at lip syncing, by playing the song we have chosen, and then filming us singing the song. This will give us a visual idea on who suits the song better and has the most confidence in doing it. We then began to edit the lip syncing onto premiere, whilst aligning the video up to the music. We then spent the rest of the lesson, updating our blog labels and exporting the video. All in all, it was a very successful lesson.
Friday 29th September
In today's lesson we decided to use our time usefully by discussing artist names. We came up with one that we are quite fond of, which is Ivy Blue. We felt that this name represented our 'Indie pop' genre. We then decided to get some planning work done, by researching similar artists' websites and digipaks to use for our future digipaks and websites. We wanted to gain a rough idea of the things needed to be included and felt that after this task, it was successful. We then as a group, researched music video inspirations and came across 3 that we really liked. One being a rihanna song, one being birdy and the other being Sylvan Esso. This also gave us a good insight into future ideas.
Monday 2nd October
In today's lesson, we watched the final presentation of the class. We gave feedback and all shared our ideas, in order to not only give our input and advice, but also to help one another out. After spending around 20 minutes doing this task, as a group, we then began to make a start on the shot list, music video timeline, lyric annotations and risk assessment. All of these tasks allow us to be organised as a group, preparing everything for when we begin filming. We feel that as a group, these steps are vital in the planning part of our music video. We then also discussed synergy for the artist, and came up with the name 'Lila Lux'.
Wednesday 4th October
Today's lesson was a little bit stressful. We found out that Tez, one of our group members, decided to drop the subject Media, leaving just me and Megan in the group on our own. However, we just kept our heads held high and got on with what needed to be done. In order to stay organised, we ensure that we forever refer and look back to our lap charts. These help us to establish the work needed for the music video, including coursework and music video planning. Looking through, we realised that there was a lot to be done, so we equally shared the jobs between the two of us. I began with doing the lyric timings, which would also help with the story board. After doing the lyric timings, I then began doing the story board, and after that was completed, doing the shot list. Megan began the risk assessment, as it is vital to establish the risks and how we can overcome them during filming. Overall, especially with just the two of us, we felt the lesson was very successful and were pleased with the amount of work we achieved.
Friday 6th October
In today's lesson, Me and Megan had a free together and then our media lesson straight after. Within this 2 hour time period, we decided to get on with some more planning. We discussed that we needed to complete, props, location, costume, steal-o-matic and storyboard. Even though, we felt it was a lot to do, we felt it was best to try and get as much finished as possible. By the end of the lesson, we managed to complete everything we needed to, which we were extremely happy with. We managed to complete the storyboard, most of the steal-o-matic, locations, props and costume. We felt that the overall lesson and hours spent doing work, was extremely successful.
Monday 9th October
In today's lesson, Me and Megan decided to go and have a look at our location for the lip syncing. Our location is by the pond, so we wanted to make sure that it was safe and suitable for filming. Therefore, we ensured that we took pictures of the location, so that we had evidence and could visually plan where we plan to film. We then took a variety of shots for the artist, and performed a mini photo shoot. We then arrived back at the computer and began editing the photos. We felt that the overall photos were successful, and we created the 'professional' look that we were hoping for. Megan also completed and finished the steal-o-matic and I began to create the website, using the photos from the lesson. We want and hope to make the website look as professional as possible.
Thursday 12th October
In today's lesson, we decided to use our time productively by working on the website and digipak. We decided to add in animations for our website, giving it more of a professional feel. We also discussed as a group when we were able to film in particular locations, as well as timings and when we can fit it all in. We also played around with font choices and how we can fit it in with our chosen pictures for our single.
Thursday 14th October
In today's lesson we wanted to focus on the coursework, ensuring that we were all up to date with the work needed to be completed. Both me and Megan, sat down and we both assigned each other the tasks that had not been completed yet. This way, we felt that we were successfully completing everything. We also wanted to complete a shooting schedule in order to ensure that we stayed on top of everything and do not fall behind on the filming.
Tuesday 19th October
For the past few days, we have been filming our lip syncing videos. In order to make the music video seem as professional as possible, relating to the synergy, we decided to order red rose petals and put them around my head, during a lip syncing section. We decided to go to the field area and we began to film our lip syncing sections. We did 4 different shots, 1 close up, 1 mid shot, 1 laying down shot and 1 laying down shot with petals.
Friday 22nd October
Today, we decided to put all of our filming shots together, seeing what they looked like on screen. We were overly pleased with the shots that we got and agreed that it was a successful filming session. We then added and cut the shots to where it matched on the story board. We then decided to make improvements to the website, making it suit Luella the artist. We did this by adding pictures of Luella as the background, so that Luella is constantly being advertised and recognised by the 'fans'.
Tuesday 26th October
Today, we wanted to focus a lot on the coursework elements. We decided to research other websites, so that we got a clear idea of what was appropriate for the website. We looked and thought of similar artists to Luella, and decided that Ellie Goulding and Jessie J were perfect examples. Therefore, we then took screenshots of their website and discussed what they had that was similar and what they both had that we liked. We thought the colour schemes were clever with how they matched, so we decided to apply that to our website. We then analysed both websites and discussed what things we like and what things we dislike. This helped us establish the things we needed to add to the website and was overall successful.
Thursday 28th October
We felt that it was important to track our website transformations and stages. So we took pictures of our original website ideas, which we drew on a piece of paper. We then took screenshots of what our website draft 1 looked like, and then how we adapted it from there. This was crucial in the website making stages, as it allowed us to see what we changed and the process where by we did it. The rest of the lesson, we then discussed costumes, locations, props further.
Monday 1st November
In todays session, we decided to focus on the social media accounts. The social media accounts that we created were twitter and Instagram. In order to make these social media accounts seem and look as professional as possible, we felt it important to take constant pictures of our process' and keeping the 'fans' updated. We wanted to upload professional looking photographs onto Instagram, making it look as realistic as possible. We then wanted to keep the twitter feed going, so felt it was important to ensure that we were tweeting regular, professional and realistic tweets.
Thursday 4th November
In todays lesson, we wanted to focus on the merchandise making. We used a site called 'create your own merchandise'. This site was really useful, as it allowed us to personalise our merchandise, from a list of clothing and accessories. This made it a lot easier to create, rather than starting completely from scratch. We decided to make merchandise such as, tops, clothing, bags, phone cases etc. We wanted to keep our designs as simple as possible, in order for it to appeal to a wider audience and keeping it simple, we thought, was more fashionable.
Monday 8th November
In today's lesson, we decided to get some filming done. We wanted to film the bit where I was upset in the bath, with make up down her face. This was successful, because we managed to smudge mascara under my eyes, allowing for her to look realistically upset. We then recorded me going under the water. Overall, we really liked the look of these shots, however, felt that the lighting could have been a bit better, which we hope to improve in the future. But we managed to get it back on the computer, playing around with effects, and discussed that the shot looks really good in reverse, and slow motion as she enters the water.
Wednesday 10th November
We then decided that we didn't like the layout of the website, so we decided to research further into artists website, so that our website looks as professional as possible. We researched artists such as Ellie Goulding, Jessie J and Lana Del Rey, this really helped us to look at their features and elements of there website, for example, a pop up asking to subscribe, and a shop. This took the whole lesson, and we plan to create the website the following day.
Friday 12th November
Today we created the website. We wanted to make sure that the website was easily edited this time, as the last feature we chose, we found it hard to navigate around editing the website. We also plan to do a photo shoot on Monday, so that we can add images for the website. Also, we wanted to make sure that the colour scheme fitted and represented the artist well, highlighting the synergy. We plan to carry on editing and creating the website over the weekend.
Monday 15th November
In todays lesson, in order to carry on making our website look as professional as possible, we wanted to perform a photo shoot for Luella, in order to add this photos in to our website. We plan to do a photo-shoot, focusing on head shots and above the photo, so that it matches with the music video performance shots. We plan to shoot images of Megan with the roses, so that it fits in with the synergy of the music video. We then came back and uploaded these images on to the computer, and then uploaded them on the website.
Thursday 18th November
After a discussion with Megan, we decided that we no longer felt that the images and video shots of Luella's performance matched with what our video represents. Although we liked the shot qualities, we felt that the performance in front of the tree seemed irrelevant, so we sat down with our teacher and discussed performance ideas for what we could do instead.
Monday 22nd November
After a long discussion and thought process, we discussed performance ideas and found inspiration from other music videos. We found that we really liked the idea of a performance with a black background and lights hanging down, with a microphone and stand. We think that this will look effective if I pull off the performance. We then decided to plan and organise what exactly we were going to do, we then ordered some lights to dangle down.
Wednesday 24th November
In our next lesson, we decided to research into our artists trademark and logo. We wanted to research other artists logo's and see how they represented their artists brand and image. We then played round with a few of our ideas, and decided on a logo and theme together, creating a variety of options, then asking our peers to vote for the best.
Friday 26th November
On Fridays lesson, we decided to create the other song list and choices for our album 'Washed out red'. We picked titles that we thought represented our artists theme the most, relating to songs to do with love and red and darkness. We felt this would appeal to our audience, so that we don't stray and go off track too much. Like the lesson before, we then asked our peers for there personal favourites and then came to the conclusion on the ones with the most votes and the ones that we liked best also.
Tuesday 30th November
After finding out our favourite song tracks, we decided to make a start on our digipak, getting ideas and images together to see what we thought best fit. We both decided to do a layout of what we thought looked and fit our digipak best. We both then picked the parts we liked the most, and then planned a photo-shoot of the images we wanted to include.
Thursday 2nd December
Within the past two days, we decided to plan all costumes and props for the photo shoots and images. For example, we wanted to recreate the ideas from our actual music video performance shots, so we decided to dress myself in the same Luella performance clothes, whilst using the microphone and lighting from the music video, to help create a look that recreates the image and appearance for our synergy.
Monday 6th December
For todays lesson, we decided to put all of our work together and analyse what we can do to improve them. We wanted to ensure that all of our work was to a high standard and that we had checked off everything on our 'To do list'.
Wednesday 8th December
After finishing our first draft for our music video ( editing ) and showing our peers, we gained a variety of feedback and decided to list all of the things to improve and make the changes where we believed needed them, in order to improve it and make the video better and to a professional standard. We then focused on editing, deciding that there were sections that we didn't. So we quickly decided to plan more filming for the same day. We realised that a feature that we wanted to include was more of a relevance for the roses, highlighting the synergy. So we went to the shops and bought some roses, and decided to do a variety of new shots using the roses, including tracking, low angle, close ups and long shots. We felt that this fitted with our music video more, bringing it together more. I then went back and deleted the shots that we weren't happy with and added the ones we did like in. This made us feel more confident and excited about our music video, adding more narrative.
Friday 10th December
After finally feeling happy and confident with our music video, we decided to now focus on the website and digipak. Therefore, Megan worked on the website, making it look more professional, adding different techniques like a main visual page that then links to the main website, a long with images and key themes of the synergy. I then worked on the digipak, changing certain images that we felt didn't fit or make sense with our theme. We then focused on this over the weekend, with the goals to complete and improve.
Tuesday 14th December
After now feeling more confident with the video, digipak and website, we then decided to continue with our blog work, asking for opinions and gaining an understanding of how to get our work to the highest level possible. We then uploaded everything onto blogger and continued to make changes.
In today's lesson, we all decided to be productive and share our ideas for the music video. In doing this, we presented 2 songs that we had each found and then played them to the class. We then all sat in a circle, closed our eyes and listened to each song. Once each song had played, we then jotted down the ideas that we had in our head, and the rating we would give that song out of 10. In total, we listened to 8 songs and as a group, discussed our ideas. This allowed us to bounce our ideas off between each other, developing and creating ideas. We then created an emaze on the 6 that we liked the most and then we will then display this presentation to the class, in order to get a wider opinion from a larger audience. However, we also discussed as a group, what our favourite and top 2 songs were, and developed our idea's on those further. We felt that this would give us a head start into the future tasks that we knew we would need to complete. In all, the lesson was very successful, and as a group, we felt we achieved a lot within the hour.
Wednesday 21st September
In todays lesson we re-looked at our discussed songs. In order to make this clear, we created a power point, putting our idea's together and making a good analysis of each song, including bad points and good. As a group, we then put all of our ideas together, in order to make one big structured idea. The second half of the lesson, we watched another groups presentation. We then all gave their group feedback. This was an important part of the planning because it allows each group to gain a clear view and understanding of others opinions, not just our own. A lot of the feedback given, was giving them tips and advice for what they could add, and what we felt would have fitted and what we felt wouldn't have fitted. This allowed them to use our feedback and ideas, and improve theirs. We also all voted on what song we most preferred. However, as a group, you didn't have to listen to this advice and feedback, it was just helpful advice that you could choose to take on board or ignore. In the following lessons, we will present our ideas and hopefully gain a good understanding of others opinions also.
Friday 23rd September
In todays lesson, as a group, we got the chance to present to our presentation and ideas to the class. We created an emaze, where we were able to display our idea's, as well as showing the class our 4 song choices. After showing them each song, we then asked for everybody's feedback. We then made notes of these feedbacks, so that we were able to gain as much information and record everything they said in a thorough way, so that we hadn't missed anything out. This allowed us to gain ideas from other peoples points of views, rather than just our own. Our feedback was really helpful, as they commented on not only visual ideas that they could see, but also their opinion on the song choices. We found out that they really liked the Jess Glynne song and the foxes one, which is our favourite also. Therefore, this reassured us that we were on the right track, whilst developing our ideas further.
Tuesday 26th September.
In todays lesson, we watched another presentation and gave feedback on their song choices. Whilst listening to everyone's ideas, it gave our group some idea's of our own, being that we could include reverse shots, go pro shots and even time lapse shots. After giving feedback, we then went onto the lip syncing task. For this task we had to explore our groups ability at lip syncing, by playing the song we have chosen, and then filming us singing the song. This will give us a visual idea on who suits the song better and has the most confidence in doing it. We then began to edit the lip syncing onto premiere, whilst aligning the video up to the music. We then spent the rest of the lesson, updating our blog labels and exporting the video. All in all, it was a very successful lesson.
Friday 29th September
In today's lesson we decided to use our time usefully by discussing artist names. We came up with one that we are quite fond of, which is Ivy Blue. We felt that this name represented our 'Indie pop' genre. We then decided to get some planning work done, by researching similar artists' websites and digipaks to use for our future digipaks and websites. We wanted to gain a rough idea of the things needed to be included and felt that after this task, it was successful. We then as a group, researched music video inspirations and came across 3 that we really liked. One being a rihanna song, one being birdy and the other being Sylvan Esso. This also gave us a good insight into future ideas.
Monday 2nd October
In today's lesson, we watched the final presentation of the class. We gave feedback and all shared our ideas, in order to not only give our input and advice, but also to help one another out. After spending around 20 minutes doing this task, as a group, we then began to make a start on the shot list, music video timeline, lyric annotations and risk assessment. All of these tasks allow us to be organised as a group, preparing everything for when we begin filming. We feel that as a group, these steps are vital in the planning part of our music video. We then also discussed synergy for the artist, and came up with the name 'Lila Lux'.
Wednesday 4th October
Today's lesson was a little bit stressful. We found out that Tez, one of our group members, decided to drop the subject Media, leaving just me and Megan in the group on our own. However, we just kept our heads held high and got on with what needed to be done. In order to stay organised, we ensure that we forever refer and look back to our lap charts. These help us to establish the work needed for the music video, including coursework and music video planning. Looking through, we realised that there was a lot to be done, so we equally shared the jobs between the two of us. I began with doing the lyric timings, which would also help with the story board. After doing the lyric timings, I then began doing the story board, and after that was completed, doing the shot list. Megan began the risk assessment, as it is vital to establish the risks and how we can overcome them during filming. Overall, especially with just the two of us, we felt the lesson was very successful and were pleased with the amount of work we achieved.
Friday 6th October
In today's lesson, Me and Megan had a free together and then our media lesson straight after. Within this 2 hour time period, we decided to get on with some more planning. We discussed that we needed to complete, props, location, costume, steal-o-matic and storyboard. Even though, we felt it was a lot to do, we felt it was best to try and get as much finished as possible. By the end of the lesson, we managed to complete everything we needed to, which we were extremely happy with. We managed to complete the storyboard, most of the steal-o-matic, locations, props and costume. We felt that the overall lesson and hours spent doing work, was extremely successful.
Monday 9th October
In today's lesson, Me and Megan decided to go and have a look at our location for the lip syncing. Our location is by the pond, so we wanted to make sure that it was safe and suitable for filming. Therefore, we ensured that we took pictures of the location, so that we had evidence and could visually plan where we plan to film. We then took a variety of shots for the artist, and performed a mini photo shoot. We then arrived back at the computer and began editing the photos. We felt that the overall photos were successful, and we created the 'professional' look that we were hoping for. Megan also completed and finished the steal-o-matic and I began to create the website, using the photos from the lesson. We want and hope to make the website look as professional as possible.
Thursday 12th October
In today's lesson, we decided to use our time productively by working on the website and digipak. We decided to add in animations for our website, giving it more of a professional feel. We also discussed as a group when we were able to film in particular locations, as well as timings and when we can fit it all in. We also played around with font choices and how we can fit it in with our chosen pictures for our single.
Thursday 14th October
In today's lesson we wanted to focus on the coursework, ensuring that we were all up to date with the work needed to be completed. Both me and Megan, sat down and we both assigned each other the tasks that had not been completed yet. This way, we felt that we were successfully completing everything. We also wanted to complete a shooting schedule in order to ensure that we stayed on top of everything and do not fall behind on the filming.
Tuesday 19th October
For the past few days, we have been filming our lip syncing videos. In order to make the music video seem as professional as possible, relating to the synergy, we decided to order red rose petals and put them around my head, during a lip syncing section. We decided to go to the field area and we began to film our lip syncing sections. We did 4 different shots, 1 close up, 1 mid shot, 1 laying down shot and 1 laying down shot with petals.
Friday 22nd October
Today, we decided to put all of our filming shots together, seeing what they looked like on screen. We were overly pleased with the shots that we got and agreed that it was a successful filming session. We then added and cut the shots to where it matched on the story board. We then decided to make improvements to the website, making it suit Luella the artist. We did this by adding pictures of Luella as the background, so that Luella is constantly being advertised and recognised by the 'fans'.
Tuesday 26th October
Today, we wanted to focus a lot on the coursework elements. We decided to research other websites, so that we got a clear idea of what was appropriate for the website. We looked and thought of similar artists to Luella, and decided that Ellie Goulding and Jessie J were perfect examples. Therefore, we then took screenshots of their website and discussed what they had that was similar and what they both had that we liked. We thought the colour schemes were clever with how they matched, so we decided to apply that to our website. We then analysed both websites and discussed what things we like and what things we dislike. This helped us establish the things we needed to add to the website and was overall successful.
Thursday 28th October
We felt that it was important to track our website transformations and stages. So we took pictures of our original website ideas, which we drew on a piece of paper. We then took screenshots of what our website draft 1 looked like, and then how we adapted it from there. This was crucial in the website making stages, as it allowed us to see what we changed and the process where by we did it. The rest of the lesson, we then discussed costumes, locations, props further.
Monday 1st November
In todays session, we decided to focus on the social media accounts. The social media accounts that we created were twitter and Instagram. In order to make these social media accounts seem and look as professional as possible, we felt it important to take constant pictures of our process' and keeping the 'fans' updated. We wanted to upload professional looking photographs onto Instagram, making it look as realistic as possible. We then wanted to keep the twitter feed going, so felt it was important to ensure that we were tweeting regular, professional and realistic tweets.
Thursday 4th November
In todays lesson, we wanted to focus on the merchandise making. We used a site called 'create your own merchandise'. This site was really useful, as it allowed us to personalise our merchandise, from a list of clothing and accessories. This made it a lot easier to create, rather than starting completely from scratch. We decided to make merchandise such as, tops, clothing, bags, phone cases etc. We wanted to keep our designs as simple as possible, in order for it to appeal to a wider audience and keeping it simple, we thought, was more fashionable.
Monday 8th November
In today's lesson, we decided to get some filming done. We wanted to film the bit where I was upset in the bath, with make up down her face. This was successful, because we managed to smudge mascara under my eyes, allowing for her to look realistically upset. We then recorded me going under the water. Overall, we really liked the look of these shots, however, felt that the lighting could have been a bit better, which we hope to improve in the future. But we managed to get it back on the computer, playing around with effects, and discussed that the shot looks really good in reverse, and slow motion as she enters the water.
Wednesday 10th November
We then decided that we didn't like the layout of the website, so we decided to research further into artists website, so that our website looks as professional as possible. We researched artists such as Ellie Goulding, Jessie J and Lana Del Rey, this really helped us to look at their features and elements of there website, for example, a pop up asking to subscribe, and a shop. This took the whole lesson, and we plan to create the website the following day.
Friday 12th November
Today we created the website. We wanted to make sure that the website was easily edited this time, as the last feature we chose, we found it hard to navigate around editing the website. We also plan to do a photo shoot on Monday, so that we can add images for the website. Also, we wanted to make sure that the colour scheme fitted and represented the artist well, highlighting the synergy. We plan to carry on editing and creating the website over the weekend.
Monday 15th November
In todays lesson, in order to carry on making our website look as professional as possible, we wanted to perform a photo shoot for Luella, in order to add this photos in to our website. We plan to do a photo-shoot, focusing on head shots and above the photo, so that it matches with the music video performance shots. We plan to shoot images of Megan with the roses, so that it fits in with the synergy of the music video. We then came back and uploaded these images on to the computer, and then uploaded them on the website.
Thursday 18th November
After a discussion with Megan, we decided that we no longer felt that the images and video shots of Luella's performance matched with what our video represents. Although we liked the shot qualities, we felt that the performance in front of the tree seemed irrelevant, so we sat down with our teacher and discussed performance ideas for what we could do instead.
Monday 22nd November
After a long discussion and thought process, we discussed performance ideas and found inspiration from other music videos. We found that we really liked the idea of a performance with a black background and lights hanging down, with a microphone and stand. We think that this will look effective if I pull off the performance. We then decided to plan and organise what exactly we were going to do, we then ordered some lights to dangle down.
Wednesday 24th November
In our next lesson, we decided to research into our artists trademark and logo. We wanted to research other artists logo's and see how they represented their artists brand and image. We then played round with a few of our ideas, and decided on a logo and theme together, creating a variety of options, then asking our peers to vote for the best.
Friday 26th November
On Fridays lesson, we decided to create the other song list and choices for our album 'Washed out red'. We picked titles that we thought represented our artists theme the most, relating to songs to do with love and red and darkness. We felt this would appeal to our audience, so that we don't stray and go off track too much. Like the lesson before, we then asked our peers for there personal favourites and then came to the conclusion on the ones with the most votes and the ones that we liked best also.
Tuesday 30th November
After finding out our favourite song tracks, we decided to make a start on our digipak, getting ideas and images together to see what we thought best fit. We both decided to do a layout of what we thought looked and fit our digipak best. We both then picked the parts we liked the most, and then planned a photo-shoot of the images we wanted to include.
Thursday 2nd December
Within the past two days, we decided to plan all costumes and props for the photo shoots and images. For example, we wanted to recreate the ideas from our actual music video performance shots, so we decided to dress myself in the same Luella performance clothes, whilst using the microphone and lighting from the music video, to help create a look that recreates the image and appearance for our synergy.
Monday 6th December
For todays lesson, we decided to put all of our work together and analyse what we can do to improve them. We wanted to ensure that all of our work was to a high standard and that we had checked off everything on our 'To do list'.
Wednesday 8th December
After finishing our first draft for our music video ( editing ) and showing our peers, we gained a variety of feedback and decided to list all of the things to improve and make the changes where we believed needed them, in order to improve it and make the video better and to a professional standard. We then focused on editing, deciding that there were sections that we didn't. So we quickly decided to plan more filming for the same day. We realised that a feature that we wanted to include was more of a relevance for the roses, highlighting the synergy. So we went to the shops and bought some roses, and decided to do a variety of new shots using the roses, including tracking, low angle, close ups and long shots. We felt that this fitted with our music video more, bringing it together more. I then went back and deleted the shots that we weren't happy with and added the ones we did like in. This made us feel more confident and excited about our music video, adding more narrative.
Friday 10th December
After finally feeling happy and confident with our music video, we decided to now focus on the website and digipak. Therefore, Megan worked on the website, making it look more professional, adding different techniques like a main visual page that then links to the main website, a long with images and key themes of the synergy. I then worked on the digipak, changing certain images that we felt didn't fit or make sense with our theme. We then focused on this over the weekend, with the goals to complete and improve.
Tuesday 14th December
After now feeling more confident with the video, digipak and website, we then decided to continue with our blog work, asking for opinions and gaining an understanding of how to get our work to the highest level possible. We then uploaded everything onto blogger and continued to make changes.
Thursday, 8 December 2016
Recieved feedback
General negative comments:
- Not enough roses
- Too much lip syncing
- Colour correcting needed
- Delete Rory smiling
- Slower eye closing at the end
- Cut lyrics to images
- Lip syncing out of time in places
- Footage quality
- Order of Rory drinking in the pub
- Avoid repeated clips
General positive comments:
- Good lip syncing and narrative
- Good locations and back grounds
- Good shots and framing
- Refreshing to see a story
- Love the montage in the middle
- Good slow motion - adds effect
- Good variation
- Highlights dramatic effect
Monday, 5 December 2016
Digipak feedback for Luella
Here are some of the feedback we received-
Harry - Good theme of red throughout. Words are a bit hard to read on the bottom left and song list. Think name could be put on front cover. Nice use of red smoke on CD. Good clean photos used. Think white backgrounds should be changed to black, as this will match the whole digi pack more.
Lollie - I really like the front cover, all of the photos are really pretty so it is appealing for people to look at. I don’t think the font of the song list really works and the rose in the corner is a bit random. I like the red smoke/water colour I think it changes it up a bit. I like the colour scheme but the reds need to be changed so that they are all the same colours.
Kelsey - First of all, I think all the pictures are really successful and are extremely beautiful, showing innocence but also quite an edgy vibe.
I like the theme of red because you are obviously in your music video following the love story of a couple – and red matches the theme of hearts and love. Additionally, the red also relates to the danger, the danger of how the girl in the music video has her heart broken. I think it looks really successful how the artist is wearing black in all the pictures, so it isn’t distracting. However, im struggling to read the fourth picture with the red writing due to the font and the colour. You could maybe try changing the font of white and an easy to read font. You could also put the font bigger so it is easier to read due to the curly nature of the writing.
-Id mark this digipak a 8 marks (level 3)
Charlotte - I like the red and black theme as this synergises with your music video and also your website. I also like how you have used the roses in your digipack, website and music video. I think the CD picture and the picture of the red smoke are a bit too similar to be next to each other and should maybe be separated with another photo or something or edit one slightly to differentiate it more. I like how you have written the song titles as I think the white writing stands out from the red and black in the picture. The writing on the photo with the pond doesn’t stand out and is hard to read, in terms of the font and the colour, the font should be the same as the song titles is simpler and looks better. There needs to be something behind the CD cover because in all the other photos they are dark and then you have two photos on the top right that are very light and it’s quite random.
After going through all the feedback I have highlighted the main issues with our digipak, through doing this I now know what needs to be added, changed or re-done. The most common issue was the writing and how they all seem to struggle when it comes the reading it. The problem is both the colour and the font, I will take on the suggestions with changing some to black and seeing if the outcome is better. All of the red colours need to be changed so that they are all of the same shade and so it is not so 'random'.
Harry - Good theme of red throughout. Words are a bit hard to read on the bottom left and song list. Think name could be put on front cover. Nice use of red smoke on CD. Good clean photos used. Think white backgrounds should be changed to black, as this will match the whole digi pack more.
Lollie - I really like the front cover, all of the photos are really pretty so it is appealing for people to look at. I don’t think the font of the song list really works and the rose in the corner is a bit random. I like the red smoke/water colour I think it changes it up a bit. I like the colour scheme but the reds need to be changed so that they are all the same colours.
Kelsey - First of all, I think all the pictures are really successful and are extremely beautiful, showing innocence but also quite an edgy vibe.
I like the theme of red because you are obviously in your music video following the love story of a couple – and red matches the theme of hearts and love. Additionally, the red also relates to the danger, the danger of how the girl in the music video has her heart broken. I think it looks really successful how the artist is wearing black in all the pictures, so it isn’t distracting. However, im struggling to read the fourth picture with the red writing due to the font and the colour. You could maybe try changing the font of white and an easy to read font. You could also put the font bigger so it is easier to read due to the curly nature of the writing.
-Id mark this digipak a 8 marks (level 3)
Charlotte - I like the red and black theme as this synergises with your music video and also your website. I also like how you have used the roses in your digipack, website and music video. I think the CD picture and the picture of the red smoke are a bit too similar to be next to each other and should maybe be separated with another photo or something or edit one slightly to differentiate it more. I like how you have written the song titles as I think the white writing stands out from the red and black in the picture. The writing on the photo with the pond doesn’t stand out and is hard to read, in terms of the font and the colour, the font should be the same as the song titles is simpler and looks better. There needs to be something behind the CD cover because in all the other photos they are dark and then you have two photos on the top right that are very light and it’s quite random.
After going through all the feedback I have highlighted the main issues with our digipak, through doing this I now know what needs to be added, changed or re-done. The most common issue was the writing and how they all seem to struggle when it comes the reading it. The problem is both the colour and the font, I will take on the suggestions with changing some to black and seeing if the outcome is better. All of the red colours need to be changed so that they are all of the same shade and so it is not so 'random'.
Friday, 2 December 2016
DIGI REVIEW
MYA - Love the
synergy, really works with the look they are trying to get across. Gives a
really quirky and original look to Mya. Definitely prefer the first digipak as
Lollie looks so good a professional. Second digipak is less eye-catching. LEVEL 3
STELLATO STAR – Really like the theme throughout
the digipak as it matches the video exactly. Also really highlights the fun,
party side to Stellato which is great to draw the audience in. Fab editing
skills! The CD hole is too big, only criticism!!!! LEVEL 3
TORI – Think Alicia
looks sooooo good and all the pictures are amazing however I think it should
not be black and white because it dulls the images down and they have too much
potential and would look so much better in colour. LEVEL 3
SEMPA – Like the
pictures but think the colours don’t go with the rap style of the video. It
creates a nice happy look but the video is completely different and more
serious. Although love the different edits on the pictures! LEVEL 3
HEIDI – Love the
style of your digipak I think it really suits your artist and gives a cute and
fun look for her. The colours are really nice and vibrant. Although can barely
read the writing on the left picture. LEVEL 3
ANNIKA – Quite a
basic look, think it could look better if you did all six boxes so that we
could see more pictures of Annika. Good synergy. LEVEL 2
AVA – Really like
how original your digipak is, makes it really eye-catching and pretty, good
synergy and editing of pictures. Only bad thing is that there is only on the
actual CD. PREFER THE RED ONE. LEVEL 3
AVENUE – Really like
the 3 pictures of the guys in top however it makes it confusing with all the
writing over their faces. Other than that I think it is really great as it
highlights their synergy and how the guys are really like. LEVEL 3
IURIS – Love the
funky style to your digipak, makes it really interesting to look at. I think
the pictures should possibly need to be bigger as it makes them harder to
really see them. LOVE the CD. LEVEL 3
IVORY – Really
like all the pictures and the way you have styled your digipak, looks
professional! However I think the images could reflect her as more scary like
how she is in her music video. Other than that it looks amazing. LEVEL 3
Website
Today we fully published our website with wix.com. We have published this as our first draft and as a result we will receive feedback from peers and this will aid us in making improvements. This is because our website is key to drawing in people internationally and help our fans get to know Luella better. The link to our website first draft is here: http://meganlucythomas36.wixsite.com/luellaofficialx
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