Props for music video

After deciding we are going to perform the recreation of the Man Don't Care as our prelim task I collected all the props for the selected time use. We have a ski mask because I have one at home, I'm borrowing a snap back off of Charlie weeks, Evan said he had a wand we could borrow for the video, We were going to borrow a basic school laptop, we will use one of the group members IPhone, our teacher has black and white handkerchief in her prop box, I will borrow one of my school mates car keys, our teacher also said she would bring in alphabet squares and we need a big group of people to come in wearing black.

Unfortunately we were unable to get a ski mask so had to use a scarf instead, however this was not noticeable in the video so did not cause any major problems. All other equipment's needed were easy to get to as we just had to ask around for who had what and sorted it out within seconds. Luckily we chose a video with easy objects which were mostly used in daily living situations so we did not need to buy any excess things.

Storyboard for 'Man Don't Care'

This is our story board for "Man Don't Care". Most of the shots within the video are mid shots or close ups. Most of the transitions within the video are also basic cuts except for one wipe down which will be easy to do on adobe premiere. I also need to find out how to do cloning on adobe premiere because that is featured in the video and I also need to figure out how to do a fire effect because it will be too dangerous to actually set fire to a microphone.

 

I found the storyboard doesn't usually help me as the situation changes when you start to film as objects get in the way and situations have to be changed. However although we changed a few things I found that having the storyboard gave us a good outline of what we needed to do step by step. In the real music video I will make sure that the storyboard contains more detail, including times and stop starts. This will help us more if we get lost along the way and lose track of what we are doing. People should be colour coded to help you realise who is playing what and where they should be at that exact moment. Also more detail in the description will be added in, such as step by step movements so that there is no moment where we are unsure of what we need to do.

A2 Terminology

Terminology


Homogenous Group: A group that all have the same characteristics

Mediation: The selection and construction of material in how it is given over to audiences via editing and point of view

Hegemony: Traditional stereotypes that are reinforced and circulated as common sense to audiences

Marginisalisation: How stereotyping can lead to someone or a social group being ‘placed’ on the outside of accepted cultural norms

Ideology: An overarching set of ideas often uses as a form of social control

Moral Panics: Issues in society that often lead to the blaming, and marginalisation of a scapegoat

Deviancy Amplification: Associated with moral panics, this explains how the media exaggerate a negative representation to ensure a dominant shared reading

Liberalisation: A more diverse, tolerant, equally acceptable approach

Pluralism: Again, more liberal suggesting and range of different, challenging representations

Web 2.0: Interactive internet media e.g. blogs and social networking

Manifest: Obvious, on the surface meaning

Cultural Stereotyping: The stereotyping of social groups in society by the media

Prosumer: A producer and consumer of media

Passive Audiences: Audiences that accept and do not challenge representations

Iconic: Well known and respected

Aspiration: Looking up to something or somebody

Encoding/Decoding: Putting meaning in, taking meaning out

Dominant, Negotiated and Oppositional Readings: The intended meaning of a text, where meaning is uncertain or where audience have decoded a completely different reading

Anchorage: How meaning is made more definite

Binary Oppositions: Where representations are deliberately different to construct further meaning

Latent Meaning: Less obvious meaning

Memes: Internet ‘stars’

Star Profile

Representations in music videos

Voyeurism - is the subtle exposure of sexualised images which are not too much in your face but are still very noticeable.
I have used the video above to show an example of Voyeurism as Era is wearing a see through top with a black bra which is unmissable, however she is covered in a coat and no shots are directly of just her boobs which shows a more subtle approach to how women are sexualised but not to extreme measures.

Another representation would be Male Gaze which is the extreme exposure of sexual images among a music video.


This Rihanna video is a good representation of Male Gaze as throughout the video Rihanna is constantly naked and covering her chest looking like she is a vulnerable and sexy women. To contradict this Mikky in the video is fully clothed head to toe and is not at all sexualised in anyway.

Another is Exhibition which is where women control their sexuality and are very powerful within themselves,


I have used the Beyonce video to portray this as she is able to choose what she can wear and men will still find her sexy as she is so iconic and well known people have already seen her in next to nothing and now there is no longer a big need to. She is able to wear a big jumper and little knickers and still look great.

The last is a Ranch Culture which is how many videos are filled with sexual images, which is a high majority. For example these videos below show this.

Music Timeline

Music video genres

Pop -
Constant quick cuts to show them all happy and having fun along with having lots of bright and out going colours in order to make it stand out. Lots of choreographed dancing and movements. Pop music has a high expectation for their music videos to be fun and crazy, this video outlines this expectation. The establishing shot of this video already gives you an indication that the video maybe quite crazy but still very fun as Hayley is in a boat with 2 men on a river of balloons.


Dubstep -
Really random cuts and camera transactions, which fits with the music but also contrasts as it is such a random but fun song. Although this song has a story there is so real narrative to it and does not tell a real story. However this is fine because Skrillex have to keep to their reputation of having random music followed by random songs.



Country -
The cuts are shortened in this clip as well as the limitations of the editing as country music is not always as crazy with their videos unlike others are like pop and rock genres are. This is because it would not fit the music and the lyrics as they are usually more relaxed and gentle unlike the ones above.